Title:  Team leader, International Markets

1. JOB PURPOSE:

Responsible for driving brand awareness, visibility, and revenue growth in international markets. The role involves developing and executing strategic marketing plans tailored to international audiences, managing trade relationships, overseeing marketing materials, and collaborating with internal teams to align efforts with the company's goals.

2. RESPONSIBILITIES:

Strategic Planning

Implement trade marketing strategies focused on international markets with high cruise demand. This involves collaborating with sales teams to create integrated marketing calendars and execution plans, conducting market research to identify opportunities, competitive insights, and customer preferences, and developing joint marketing plans to optimize market penetration.

Relationship Management

Support in building and maintaining strong relationships with international travel agencies, consolidators, and OTA partners. Organize familiarization (FAM) trips to showcase the cruise experience and build trade confidence while engaging with trade stakeholders through training materials, toolkits, webinars, and virtual ship tours. This also includes coordinating with internal teams to ensure smooth communication and collaboration across markets.

Sales and Marketing Promotions

Develop and provide marketing materials, digital assets, and customizable templates to trade partners. Additionally, the role involves organizing trade shows, roadshows, and industry events to boost brand visibility, executing marketing campaigns, promotions, competitions, and incentive programs to engage and motivate partners, and ensuring consistent branding and messaging across all trade marketing activities.

Market Research and Analysis

Collecting and analyzing feedback from trade partners to assess market trends and performance. Utilize CRM tools to track engagement, evaluate ROI, and optimize marketing strategies while monitoring international market dynamics to tailor marketing efforts for diverse cultural contexts.

Brand Positioning

Assist in achieving brand positioning and contribute ideas to brand plans.

Trade Partnership Development

Work closely with travel agents to develop international trade opportunities, fostering partnerships that drive growth and market expansion. to ensure marketing strategies are sensitive to and reflective of the diverse international markets served.

Internal Collaboration

Collaboration with internal stakeholders across marketing, sales, and operations is essential to ensure seamless campaign execution. Support internal teams with training programs to manage international trade partnerships effectively and develop processes to enhance efficiency and performance based on feedback and data insights.

Cross-Cultural Marketing

Lead cultural management efforts to ensure marketing strategies are sensitive to and reflective of the diverse international markets served.

International Market Education

Implement educational initiatives to inform and engage international markets about the company's offerings, ensuring cultural relevance and market understanding. to develop international trade opportunities, fostering partnerships that drive growth and market expansion. to ensure marketing strategies are sensitive to and reflective of the diverse international markets served.

3. TASKS:

• Implement trade marketing strategies for high-demand international markets.
• Collaborate with sales teams to create integrated marketing calendars and execution plans.
• Conduct market research to identify opportunities, insights, and customer preferences.
• Build and maintain relationships with international travel agencies, consolidators, and OTA partners.
• Organize familiarization (FAM) trips to showcase the cruise experience.
• Provide training materials, toolkits, webinars, and virtual tours for trade stakeholders.
• Develop and provide marketing materials, digital assets, and templates for trade partners.
• Organize trade shows, roadshows, and industry events for brand visibility.
• Execute marketing campaigns, promotions, competitions, and incentive programs.
• Collect and analyze feedback from trade partners to evaluate market trends.
• Utilize CRM tools to track engagement and evaluate ROI.
• Assist in achieving brand positioning and contributing to brand plans.
• Collaborate with internal teams to execute marketing initiatives seamlessly.
• Lead cross-cultural marketing efforts for culturally relevant strategies.
• Implement educational initiatives to inform international markets about the company’s offerings.
• Foster partnerships with travel agents to develop international trade opportunities.

4. EDUCATION:

Bachelor’s degree in marketing, communication, business administration or any related discipline is required.

1. JOB PURPOSE:

Responsible for driving brand awareness, visibility, and revenue growth in international markets. The role involves developing and executing strategic marketing plans tailored to international audiences, managing trade relationships, overseeing marketing materials, and collaborating with internal teams to align efforts with the company's goals.

2. RESPONSIBILITIES:

Strategic Planning

Implement trade marketing strategies focused on international markets with high cruise demand. This involves collaborating with sales teams to create integrated marketing calendars and execution plans, conducting market research to identify opportunities, competitive insights, and customer preferences, and developing joint marketing plans to optimize market penetration.

Relationship Management

Support in building and maintaining strong relationships with international travel agencies, consolidators, and OTA partners. Organize familiarization (FAM) trips to showcase the cruise experience and build trade confidence while engaging with trade stakeholders through training materials, toolkits, webinars, and virtual ship tours. This also includes coordinating with internal teams to ensure smooth communication and collaboration across markets.

Sales and Marketing Promotions

Develop and provide marketing materials, digital assets, and customizable templates to trade partners. Additionally, the role involves organizing trade shows, roadshows, and industry events to boost brand visibility, executing marketing campaigns, promotions, competitions, and incentive programs to engage and motivate partners, and ensuring consistent branding and messaging across all trade marketing activities.

Market Research and Analysis

Collecting and analyzing feedback from trade partners to assess market trends and performance. Utilize CRM tools to track engagement, evaluate ROI, and optimize marketing strategies while monitoring international market dynamics to tailor marketing efforts for diverse cultural contexts.

Brand Positioning

Assist in achieving brand positioning and contribute ideas to brand plans.

Trade Partnership Development

Work closely with travel agents to develop international trade opportunities, fostering partnerships that drive growth and market expansion. to ensure marketing strategies are sensitive to and reflective of the diverse international markets served.

Internal Collaboration

Collaboration with internal stakeholders across marketing, sales, and operations is essential to ensure seamless campaign execution. Support internal teams with training programs to manage international trade partnerships effectively and develop processes to enhance efficiency and performance based on feedback and data insights.

Cross-Cultural Marketing

Lead cultural management efforts to ensure marketing strategies are sensitive to and reflective of the diverse international markets served.

International Market Education

Implement educational initiatives to inform and engage international markets about the company's offerings, ensuring cultural relevance and market understanding. to develop international trade opportunities, fostering partnerships that drive growth and market expansion. to ensure marketing strategies are sensitive to and reflective of the diverse international markets served.

3. TASKS:

• Implement trade marketing strategies for high-demand international markets.
• Collaborate with sales teams to create integrated marketing calendars and execution plans.
• Conduct market research to identify opportunities, insights, and customer preferences.
• Build and maintain relationships with international travel agencies, consolidators, and OTA partners.
• Organize familiarization (FAM) trips to showcase the cruise experience.
• Provide training materials, toolkits, webinars, and virtual tours for trade stakeholders.
• Develop and provide marketing materials, digital assets, and templates for trade partners.
• Organize trade shows, roadshows, and industry events for brand visibility.
• Execute marketing campaigns, promotions, competitions, and incentive programs.
• Collect and analyze feedback from trade partners to evaluate market trends.
• Utilize CRM tools to track engagement and evaluate ROI.
• Assist in achieving brand positioning and contributing to brand plans.
• Collaborate with internal teams to execute marketing initiatives seamlessly.
• Lead cross-cultural marketing efforts for culturally relevant strategies.
• Implement educational initiatives to inform international markets about the company’s offerings.
• Foster partnerships with travel agents to develop international trade opportunities.

4. EDUCATION:

Bachelor’s degree in marketing, communication, business administration or any related discipline is required.